Twenty Questions with Designer Georgia Alice

You know when you meet some people and you instantly want to be friends with them? They have that kind of energy you just vibe off and instead of feeling like strangers you feel like old mates. Those people are the best, and Georgia Currie (a.k.a. designer Georgia Alice) happens to be one of them.

Photo credit: Sam Lee.

Photo credit: Sam Lee.

I met Georgia for the first time in a bar in Britomart not too long ago. We had a bit of a dance off to some old school hip-hop tunes and I think she was surprised when I knew all the words (party trick or party fail, I like to think I can rap like Kanye after a couple of drinks). Impressed, we had an instant connection.

Georgia working it on the D-floor at the Les Gens Winter Masquerade Ball. Photo credit: Veronica Crockford-Pound.

Georgia working it on the D-floor at the Les Gens Winter Masquerade Ball. Photo credit: Veronica Crockford-Pound.

Having seen her around a little bit since, and being familiar with the brand in all its tomboyish glory, I was curious. Who is Georgia Alice? Funny, talented, and oh so beautiful, turns out the girl behind her eponymous label is one hell of a cool chick, just as I suspected.

1. Describe yourself in three words.

OOOO. Obsessive. Adventurous. Brave.

2. Tell me about your brand. How did Georgia Alice come about?

I started the brand straight after uni, kinda just made quite a quick decision and boom I have been working away at it ever since.

3. Who and where do you look to for inspiration for your collections?

I have several human beings I look to – Vanessa Traina, Christine Centenera, Tilda Swinton, the list goes on. I collect imagery of oceans, surf culture, jungles, deserts and old pictures of celebs.

4. Who is the Georgia Alice girl?

Oooh. A babe who has beauty on the inside. Kind. Intelligent. Magic. Thoughtful. A little mental and full of love. Treats clothing like its an extension of herself, wears it boldly and treats it like a personal uniform. 

Georgia Alice AW14 'Battenberg'.

One of my favourite looks from the Georgia Alice AW14 collection ‘Battenberg’.

5. Spring/Summer 14/15. What’s it all about for Georgia Alice?

Building on the previous collections… It’s about interesting silhouettes and textures. Inspiration came from watching documentaries on cults, one in particular – The Source Family….amazing. I am currently trying to grow the brand up a little bit – so its been injected with some sex appeal.

6. What do you wish you knew when you started your label that you know now?

I wouldn’t change a thing – I think maybe I would tell myself to keep going – because all the hard work pays off.

7. What’s next for Georgia Alice?

I have so many secrets up my sleeve, I couldn’t possibly leak them yet. Watch this space.

8. Complete this sentence: Fashion is….

An adventure.


Another one of my favourite looks from the Georgia Alice AW14 collection ‘Battenberg’.

Okay, enough business, let’s talk play.

9. What’s the craziest thing you’ve ever done?

Chasing my dreams takes the cake.

10. Talk me through a perfect Saturday and a lazy Sunday.

FRIENDS + FRIENDS + FRIENDS, and maybe some dancing, good food and wine.

11. It’s your turn to cook dinner. What do you make?

Pasta with fresh tomato, basil and chilli. Sprinkle with parmesan. perfecto. haha

12. Cocktail of choice.

I love Vermouth and orange peel.

13. What’s your go-to weekend style?

Denim and a tee.

14. What are you listening to on repeat?


15. You’re at a house party and you’re tasked with picking the next song on the playlist. What do you choose?

Tapout by Rich Gang… Although it depends what kind of party – that ones a little naughty.

16. What’s a movie or book that changed your life and why?

A Single Man by Tom Ford was so heartbreakingly beautiful it has always stuck.

17. The best TV series of all time is…

The O.C.

18. If you weren’t in Auckland, where would you be living and why?

I think I would move back to Sydney. Its got the space and beauty that NZ has but its a little bigger and some very good friends that live there.

19. In 10 years where will you be and what will you be doing?

I hope to still be working on G.A, living near the ocean, and feeling complete in every sense of the word.

20. Lastly, what are your words to live by?

This quote sums it up quite nicely:

“Whatever you can do or dream you can, do it. Boldness has genius, power and magic in it.” Goethe.


Photo credit: Veronica Crockford-Pound for Les Gens.

Georgia is previewing her SS14/15 collection at The Marr Factory ‘MF Gatecrashers’ show on Saturday 23rd August, along with Eugenie, Harman Grubisa, Penny Sage, and Glen Prentice. The show is open to the public on a first come first served basis. I suggest you get in early!

For more information check out her website (you can shop online too) or Facebook page. Check out her Instagram: @georgiaaliceofficial

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